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"Markets for Information Goods"

Publication Title: Markets for Information Goods
Author(s): Hal R. Varian

Year: 1998
Published in: mimeo

Topic of the Publication: - Business Strategy
- Market Development
- Economics
- Pricing
- Information Goods
- Paid Services
- Paid Content

Abstract:
Much has been written about the difficulties that "information'' poses for neoclassical economics. How ironic that ICE--information, communication, and entertainment--now comprises the largest sector in the American economy. If information poses problems for economic theory, so much the worse for economic theory: real markets seem to deal with information rather well.

This paradox is the central theme of this essay: information, that slippery and strange economic good, is, in fact, handled very well by market institutions. The reason is that real markets are much more creative than those simple competitive markets studied in Econ 1. The fact that real-life markets can handle a good as problematic as is a testament to the flexibility and robustness of market institutions.
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