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"DEFINING AND MEASURING E-COMMERCE: A STATUS REPORT"

Publication Title: DEFINING AND MEASURING E-COMMERCE: A STATUS REPORT
Author(s): OECD

Year: 1999
Published in:

Topic of the Publication: - Business Strategy
- Economics
- Pricing
- Social Networks
- Information Goods
- Paid Services
- Paid Content

Abstract:
Electronic commerce has the potential to radically alter some economic activities and the surrounding social environment. These changes require new frameworks for conducting business and pose new challenges to policy makers. To better understand the importance, interaction and nature of these policy challenges, it is necessary to track the developments of this very dynamic medium and the impact it is having on our economy and society. Reliable and internationally comparable statistics that measure the level, growth and composition of electronic commerce are lacking, as is a consistent definition of electronic commerce. Determining the economic and social impacts of e-commerce is also in large measure a question of monitoring and measuring change in the marketplace, the generation of new product and business models, the need for new skills and news ways to organise work. But obtaining measurements of this kind presents a real
challenge. “Initiate work on defining and measuring electronic commerce” is one of the seven points in the OECD e-commerce action plan endorsed by Ministers at last year’s conference on Electronic commerce (Ottawa, October 1998).
Following an OECD Workshop (21 April 1999) which brought together the expertise of business,
policy makers, researchers and statisticians to discuss issues of definition and measurement of ecommerce, the OECD Working Party on Indicators for the Information Society (WPIIS) decided at its April 1999 meeting to create an Expert Group on “Defining and Measuring E-commerce”. The Expert group mandate is to “compile definitions of electronic commerce which are policy relevant and statistically feasible.” Fourteen countries and Eurostat are participating in the Expert Group, and Singapore is participating as an Observer. In developing definitions and measures of electronic commerce the Expert Group should be “fully aware of the policy needs for indicators and data in the domain of electronic
commerce”.
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