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"The Market for Electronic Cash Cards"

Publication Title: The Market for Electronic Cash Cards
Author(s): Oz Shy and Juha Tarkka

Year: 2002
Published in: Journal of MoneyCredit and Banking

Topic of the Publication: - Business Strategy
- Economics
- Consumer Behavior
- Information Goods
- Paid Services

Abstract:
We develop a theoretical framework aimed to model the pricing of electronic cash cards and the market domain in which these cards will be used in an environment where charge cards and currency (the legal tender) are competing payment media. We also investigate whether the adoption of the various payment media generates an underutilization or overutilization of the electronic cash cards relative to currency.
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