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"Models for Pricing Decisions"

Publication Title: Models for Pricing Decisions
Author(s): Kent Monroe and Albert Bitta

Year: 1978
Published in: Journal of Marketing Research

Topic of the Publication: - Information Goods

Abstract:
The authors review the major pricing decisions that must be made by managers, explain the current price decision models, and suggest the developments necessary before pricing decisions can become more "scientific" in orientation. They suggest ways market researchers can contribute to the creative development of new approaches to solving pricing problems.
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