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Paid-Content.org - Scientific Publications and Articles
"Models for Pricing Decisions"
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| Publication Title: |
Models for Pricing Decisions
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| Author(s): |
Kent Monroe and Albert Bitta |
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| Year: |
1978 |
| Published in: |
Journal of Marketing Research |
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| Topic of the Publication: |
- Information Goods
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Abstract:
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The authors review the major pricing decisions that must be made by managers, explain the current price decision models, and suggest the developments necessary before pricing decisions can become more "scientific" in orientation. They suggest ways market researchers can contribute to the creative development of new approaches to solving pricing problems. |
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