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PAID-CONTENT.org: MARKET STUDIES & SURVEYS

PAID CONTENT // 2010

Changing Models: A Global Perspective on Paying for Content Online

Publisher:
nielson

Abstract:
Will consumers pay for online news and entertainment they now get for free? Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. Indeed, when asked to focus on specific types of content, survey participants are more willing to at least consider paying for particular categories, especially if they have done so before.

Download Excerpt:
paid-online-content.pdf


PAID CONTENT - PAID SERVICES // 2012

Strategies and Recommendations for Design and Pricing of Digital Products

Publisher:
Digital-Economy.org

Authors:
Florian Stahl (University of Zurich)

For more information about the study click here


PAID CONTENT - PAID SERVICES // 2004

Analysis of the German Market and Success Factors of 280 Business Models

Publisher:
University of St. Gallen - Institute for Media & Communications Management

Authors:
Florian Stahl (=mcminstitut, University of St. Gallen)
Fabian Siegel (FIRSTGATE Internet AG)
Wolfgang Maass (=mcminstitut, University of St. Gallen)

For more information about the study including "Management Summary", "Free Content" and "Donwload and Order Information" click here


PAID CONTENT

Strategien zur Preisgestaltung beim elektronischen Handel digitaler Inhalte

Publisher:
Deutscher Universitäts Verlag

Authors:
Florian Stahl (University of Zurich)

For more information about the book including Management Summary, Free Content and Donwload and Order Information click here

 

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