Featured Books
"Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability" by Jagmohan Raju, Z. John Zhang

Filled with illustrative examples from the business world, readers will discover restaurants where customers set the price...learn how Google and other high-tech firms have used pricing to remake whole industries...and understand how executives in China successfully start and fight price wars to conquer new markets. (Pearson Prentice Hall; Published 2010)

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"Information Rules: A Strategic Guide to the Network Economy"
by Carl Shapiro, Hal R. Varian

"If you want to understand how the network economy really functions and why some companies succeed spectacularly [than] others, despite having mould-breaking technology, look no further." The Economist, December 12, 1998

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