MARKET STUDIES & SURVEYS

SOCIAL MEDIA // SOCIAL NETWORKS

Marketing and Management Strategies to Reach the "Long Tail"

(The Study will be published in the first half of 2012)

Publisher:
Digital-Economy.org

Authors:
Florian Stahl (University of Zurich)

Extent:
212 pages, 64 colored figures

Publication Date: in the first half of 2012


Download a digital version of the Study (The Study will be published in the first half of 2012):

- Price 199.- € for other.

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Order a printed version of the SOCIAL MEDIA // SOCIAL NETWORKS Study at Digital-Economy! In the first half of 2012 we will send you your personal version of the Study.


PAID CONTENT - PAID SERVICES // 2012

Product and Pricing Strategies for Digital Information Goods

(The Study will be published in 2012)

Publisher:
Digital-Economy.org

Authors:
Florian Stahl (University of Zurich)

Extent:
163 pages, 124 colored figures

Publication Date: in first half of 2012


Download a digital version of the Study (The Study will be published in 2012):

- Price 199.- € .

Order a printed version of the Study:
Order a printed version of the PAID CONTENT - PAID SERVICES // 2012 Study at Digital-Economy! In 2012 we will send you your personal version of the Study.


ONLINE DATING REPORT

An Empirical Analysis of the Consumer Behaviour and the Willingness to Pay for Paid Services on Dating Websites

Publisher:
Digital-Economy.org

Authors:
Florian Stahl
(University of Zurich)

Extent:
111 pages, 78 colored figures

Language of the Study: German


Download a digital version of the study (PDF) for free:
http://www.digital-economy.com/ressources/studies/socialmedia/ONLINE-DATING-Studie.pdf (PDF, 11 MB)

PAID CONTENT - PAID SERVICES // 2004

Analysis of the German Market and Success Factors of 280 Business Models

Publisher:
University of St. Gallen
Institute for Media and Communications Management

Authors:
Florian Stahl (=mcminstitut, University of St. Gallen)
Fabian Siegel (FIRSTGATE Internet AG)
Wolfgang Maass (=mcminstitut, University of St. Gallen)

Language:
english and german

Extent:
163 pages, 124 colored figures

Abstract:
This study provides insights into "Paid Content" and "Paid Services" gained through empirical analysis of provider-, client- and revenue data. It is one of the first world-wide studies which predicts online market development, market features and business models for "paid content" and "paid services" not only on the basis of consumer interviews but also on the basis of actual data on revenue. The beginning of this study introduces a newly developed classification system for comparing business models in „Paid Content & Services.“ The empirical analysis includes a market analysis in which market development by means of time series and different market features is presented. In addition dominant business models in 10 market segments are described and the success factors for payment and price differentiation of the 280 examined business models in each of the 10 market segments are explained.


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English version of the study // englische Version der Studie:
http://www.digital-economy.com/ressources/studies/paidcontent/studie2004/PAID_CONTENT_PAID_SERVICE_Study.pdf

German version of the study // deutsche Version der Studie:
http://www.digital-economy.com/ressources/studies/paidcontent/studie2004/PAID_CONTENT_PAID_SERVICE_Study-german.pdf


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Order a printed version of the PAID CONTENT - PAID SERVICES // 2004 Study at Digital-Economy!


OECD Communications Outlook 2011
Publisher:
OECD

Publication date:
2011

Extent:
384 pages

Abstract:
The OECD Communications Outlook 2011 examines recent developments in the communications sector, which has emerged from the global financial crisis with a resilience and underlying strength reflecting its critical role in today’s economies.

This new edition covers developments such as the emergence of next generation access networks and the exhaustion of unallocated IPv4 addresses, and aims to provide an overview of efforts on the part of countries to promote competition and foster innovation in communication markets through regulation. It also examines the issues surrounding broadcasting markets, Internet infrastructure, communications expenditure and use by households and business, and trends in telecommunications services.

Download Link:
http://www.keepeek.com/Digital-Asset-Management/oecd/science-and-technology/oecd-communications-outlook-2011_comms_outlook-2011-en


News in the Internet Age: New Trends in News Publishing
Publisher:
OECD

Publication date:
2010

Extent:
160 pages

Abstract:
The economics of news production and distribution is in a state of radical change. After very profitable years, newspaper publishers in most OECD countries face declining advertising revenues and significant reductions in titles and circulation. About 20 out of 30 OECD countries face declining newspaper readership, which is now at its lowest among younger people.

At the same time, many promising forms of news creation and distribution are being tested. Some of these are empowered by increasing technological sophistication, new information intermediaries and the resulting decentralised forms of content creation. However, despite these new possibilities, no business and/or revenue-sharing models have been found to finance in-depth independent news production. This raises questions about the supply of high-quality journalism in the longer term and roles that government support might take in supporting a diverse and local press without putting its independence at stake.

This study provides an in-depth treatment of the global newspaper publishing market and its evolution, with a particular view on the development of online news and related challenges.

Download Link:
http://www.oecd-ilibrary.org/science-and-technology/news-in-the-internet-age_9789264088702-en


Open Innovation in Global Networks
Publisher:
OECD

Publication date:
2008

Extent:
128 pages

Abstract:
To match the global demand and supply of innovation, businesses increasingly internationalise their innovation activities while opening their innovation process by collaborating with external partners (e.g., suppliers, customers, universities). This book examines what drives these global innovation networks across different industries, how they are related to companies' overall strategies, whether they are accessible for small and medium-sized enterprises (SMEs) and what the consequences are.

Download Link:
http://www.keepeek.com/Digital-Asset-Management/oecd/science-and-technology/open-innovation-in-global-networks_9789264047693-en


Broadband Growth and Policies in OECD Countries
Publisher:
OECD

Publication date:
2008

Extent:
148 pages

Abstract:
Broadband connects consumers, businesses and governments and are now therefore a vital instrument in ensuring the competitiveness of OECD countries. This report examines broadband developments and policies, and highlights challenges such as connecting users to fibre-based networks or coverage of rural areas. It also outlines emerging issues that may need policy attention as we move to next-generation networks. The findings are also relevant to emerging and developing economies designing broadband strategies.

Download Link:
www.oecd.org/dataoecd/32/57/40629067.pdf


OECD Information Technology Outlook 2010
Publisher:
OECD

Publication date:
2010

Extent:
325 pages

Abstract:
Information technology (IT) and the Internet are major drivers of research, innovation, growth and social change. The OECD Information Technology Outlook 2010 analyses the economic crisis and recovery, and suggests that the outlook for IT goods and services industries is good after weathering a turbulent economic period better than during the crisis at the beginning of the 2000s. The industry continues to restructure, with non-OECD economies, particularly China and India, major suppliers of information and communications technology-related goods and services.

The role of information and communications technologies (ICTs) in tackling environmental problems and climate change is analysed extensively, with emphasis on the role of ICTs in enabling more widespread improvements in environmental performance across the economy and in underpinning systemic changes in behaviour.

Recent trends in OECD ICT policies are analysed to see if they are rising to new challenges in the recovery. Priorities are now on getting the economy moving, focusing on ICT skills and employment, broadband diffusion, ICT R&D and venture finance, and a major new emphasis on using ICTs to tackle environmental problems and climate change.

Download Link:
http://www.keepeek.com/Digital-Asset-Management/oecd/science-and-technology/oecd-information-technology-outlook-2010_it_outlook-2010-en


Online Identity Theft
Publisher:
OECD

Publication date:
2009

Extent:
138 pages

Abstract:
Using widely available Internet tools, internet thieves trick unsuspecting computer users into providing personal data, which they then use for illicit purposes, causing mistrust of online payment and banking services. This book defines identity theft and studies how it is perpetrated, outlines what is being done to combat the major types of ID theft, and recommends specific ways that ID theft can be addressed in an effective, global manner. Table of Content : Executive Summary PART I. THE SCOPE OF ONLINE IDENTITY THEFT Chapter 1. The Problem Posed by Online Identity Theft -A new Internet landscape -What is identity theft? -ID theft's main elements Chapter 2. Online Identity Theft: Tools of the Trade -ID theft based solely on malware -Key drivers of online ID theft: Phising and its variants -Phishing techniques -Phishing evolution and trends -What online ID thieves do with the data: credit card fraud and other abuses Chapter 3. The Impact of Online Identity Theft -Defining the victims -Victims' direct and indirect losses -Are ther more victims off line than on line? -Remediation tools for victims PART II. ADDRESSING ONLINE IDENTITY THEFT Chapter 4. The Role of Government -How OECD countries currently define ID theft -The option of criminalising ID theft -Public education and awareness campaigns -Annex 4.1. ID Theft: Education and Government Initiatives in OECD Countries -Annex 4.2. United States Initiatives to Combat Identity Theft Chapter 5. Private Sector Initiatives: What role for Industry and Internet Service Providers -A serious private sector threat -Annex 5.1. Private Sector Initiatives to Educate Consumers about ID Theft Chapter 6. International, Bilateral and Regional Initiatives -International organisations -International informal networks -Annex 6.1. Multilateral Instruments Addressing Online ID Theft -Annex 6.2. United Nations Study on Identity Fraud Chapter 7. Online Identity Theft: What Can Be Done? -Enhancing education and awareness -Dissemination of information -Co-ordination of education initiatives -Authentication and data security -Electronic authentication -Areas for further work PART III. OECD POLICY GUIDANCE ON ONLINE IDENTITY THEFT I. Introduction II. Ways that education and awareness could be enhanced to prevent online ID theft III. Data security IV. Electronic authentication V. Further work Glossary Bibliography

Download Link:
http://www.keepeek.com/Digital-Asset-Management/oecd/science-and-technology/online-identity-theft_9789264056596-en


Web 2.0: Digital Consumer Behavior Study
Publisher:
Avenue A | Razorfish

Publication date:
2007

Extent:
9 pages

Abstract:
Much has been said and written about how the Web 2.0 era has fundamentally changed the way consumers interact online. But to what degree is today’s digital consumer really changing her online behavior? The majority of today’s consumers are actively personalizing their digital experiences and sampling niche content and video with increasing frequency. That was the key finding in the first annual Avenue A | Razorfish Digital Consumer Behavior Study.

Download Link:
http://www.razorfish.com/reports/DigConsStudy.pdf


Social Networks: Evolution of the Marketing Paradigm
Publisher:
AMaC Limited

Publication date:
September 2007

Extent:
47 pages

Download Link:
http://www.amacltd.com/pdf/SocialNetworksWhitePaper.pdf


Participative Web and User-created Content - WEB 2.0, WIKIS AND SOCIAL NETWORKING
Publisher:
OECD

Publication date:
2007

Extent:
128 pages

Abstract:
The concept of the “participative web” is based on an Internet increasingly influenced by intelligent web services that empower users to contribute to developing, rating, collaborating and distributing Internet content and customising Internet applications. As the Internet is more embedded in people’s lives users draw on new Internet applications to express themselves through “user-created content” (UCC). This study describes the rapid growth of UCC, its increasing role in worldwide communication and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are associated challenges? Is there a government role and what form could it take?

Download Link:
http://213.253.134.43/oecd/pdfs/browseit/9307031E.PDF


The 2007 Digital Music Survey
Publisher:
Entertainment Media Research

Publication date:
July 2007

Extent:
88 pages

Download Link:
- Download Link


Digital Design Outlook - Fast Forward: Designing for constant change
Publisher:
Avenue A | Razorfish

Publication date:
2007

Extent:
53 pages

Download Link:
http://blog.guykawasaki.com/DDO_Lite_Singe.pdf


Digital Broadband Content: Music
Publisher:
OECD

Publication date:
Dec 2005

Extent:
130 pages

Download Link:
http://www.oecd.org/dataoecd/13/2/34995041.pdf


Social Networks Research Report
Publisher:
Wildbit, LLC.

Publication date:
2005

Extent:
35 pages

Download Link:
http://wildbit.com/wildbit-sn-report.pdf


OPA Paid Online Content U.S. Market Spending Report, Q1 and Q2 of 2005
Publisher:
online publisher association (OPA)

Publication date:
October 2005

Extent:
19 pages

Download Link:
- Download Link


OPA Local Audience Measurement White Paper
Publisher:
online publisher association (OPA)

Publication date:
October 2005

Extent:
18 pages

Download Link:
- Download Link


OPA Online User Experience Study-Presentation Deck
Publisher:
online publisher association (OPA)

Publication date:
July 2005

Extent:
49 slides

Download Link:
- Download Link


OPA Online Video Study
Publisher:
online publisher association (OPA)

Publication date:
February 2005

Extent:
27 slides

Download Link:
- Download Link


OECD Digital Broadband Content: Music
Publisher:
OECD

Publication date:
June 2005

Extent:
132 pages

Abstract
Broadband access is now starting to lead to innovative creation and use of content and stimulating the rise of new technologies in PC and consumer electronics. These trends have lead to the rapid creation of online music services. Unauthorised sharing of copyrighted works and new commercial digital delivery possibilities have thus far been a disruptive technology for the music industry. Still, the outlook for the music market in 2005 is positive due to rapidly increasing sales of (mobile) digital music services. Digital music is also a driver for the global technology markets. Furthermore, the new digital music value chain produces an array of new digital intermediaries (e.g., digital rights management DRM). Finally, the availability of online technologies opens up possibilities for content created by network users. Music is thus an area in which the transformative impact of digital distribution, file-sharing and new online business models is strong for both the supply side (artists and the music industry) and on the demand side (new music lifestyles, users as content creators).

Download Link:
http://www.oecd.org/dataoecd/13/2/34995041.pdf


OECD DIGITAL BROADBAND CONTENT: MOBILE CONTENT - NEW CONTENT FOR NEW PLATFORMS
Publisher:
OECD

Publication date:
May 2005

Extent:
74 pages

Abstract:
This study examines content being generated for deployment on broadband mobile platforms in light of the OECD Council Recommendation on Broadband Development adopted in February 2004. The current development of the mobile content industry, and the drivers for content dissemination in mobile networks are analysed, and preliminary policy issues are identified. Ongoing monitoring of the OECD Council Recommendation on Broadband Development should ensure that policies take consideration of the mobile environment.

Download Link:
http://www.oecd.org/dataoecd/19/7/34884388.pdf


OECD DIGITAL BROADBAND CONTENT: The online computer and video game industry
Publisher:
OECD

Publication date:
May 2005

Extent:
68 pages

Abstract:
Computer and video games is a young industry with rapid growth underpinned by technological development. The global market in 2003 was estimated to be over USD 21 billion compared with USD 32 billion for the recorded music industry; US games revenue in 2001 surpassed film box office ticket sales. The main segments in 2003 were the console off-line (73%) and PC-offline markets (17%). Online and wireless games are still relatively small (6.4 and 3.4% respectively). However, there is a trend towards online games in PCs and consoles. New games are released with some online capabilities, and it is expected that nearly all will become at least in part online. Computer games are R&D and innovationintensive and games programming and design are highly skilled occupations. Market expansion is coming through development of online network technology, diversifying content and developing large-scale online games. The industry is also increasingly seen as strategic by major media, Internet and consumer electronics firms.

Download Link:
http://www.oecd.org/dataoecd/19/5/34884414.pdf


Paid Online Content U.S. Market Spending Report, FY 2004
Publisher:
online publisher association

Publication date:
March 2005

Extent:
19 pages

Download Link:
- Download Link


E-Content in Europe - ACTeN Final Report
Publisher:
ACTeN - Anticipating Content Technology Needs

Publication date:
August 2004

Extent:
100 pages

Download Link:
http://www.cmgt.uni-leipzig.de/fileadmin/cmgt/PDF_Publikationen_download/ACTeN_FINAL_REPORT.pdf


Digital Media Service Business
Publisher:
ACTeN - Anticipating Content Technology Needs

Publication date:
May 2004

Extent:
27 pages

Abstract:
This third e-content report gives a comprehensive overview of the mobile games market in the EU. With phone devices increasingly becoming game consoles the mobile game industry is taking off quickly. EU companies play a leading role in the mobile game industry, but as this market becomes a mass market, traditional console-based game developers, mostly based in the US and Japan, are expected to enter this market in the coming years.

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OPA Paid Online Content U.S. Market Spending Report, FY 2003
Publisher:
online publisher association (OPA)

Publication date:
May 2004

Extent:
19 pages

Download Link:
- Download Link


Paid Content
Publisher:
ACTeN - Anticipating Content Technology Needs

Publication date:
January 2004

Extent:
26 pages

Abstract:
This second e-content report, written by Jak Boumans of Electronic Media Reporting in the Netherlands, investigates the issue of selling content through networks for mobile devices and the Internet. Especially the selling of content through the Internet has turned out to be a difficult task during the past decade but it is also a very promising area, both from a commercial and from an innovative perspective. The report relates of some failures and successes as to selling contents and of the Internet whose culture seems to be shifting from free content to content for fee.

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Mobile Games
Publisher:
ACTeN - Anticipating Content Technology Needs

Publication date:
February 2004

Extent:
25 pages

Abstract:
This third e-content report gives a comprehensive overview of the mobile games market in the EU. With phone devices increasingly becoming game consoles the mobile game industry is taking off quickly. EU companies play a leading role in the mobile game industry, but as this market becomes a mass market, traditional console-based game developers, mostly based in the US and Japan, are expected to enter this market in the coming years.

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Interactive Digital TV
Publisher:
ACTeN - Anticipating Content Technology Needs

Publication date:
June 2004

Extent:
25 pages

Abstract:
Since the 1950s TV has developed through teletext in the 1970s, telephone directed programs in the 1980s and digitalisation starting in the 1990s into the current interactive and digitised TV. IDTV is nowadays transmitted through satellite, cable and terrestrial signals into 30% of the EU households. This report investigates the current status of IDTV in EU, the digitalisation of TV the EU is now undergoing and the market and its players. It identifies a number of important issues, including standardisation, that will be decisive for this new market, as well as new opportunities for the IDTV industry. Also, examples of IDTV developments in three EU countries (UK, Finland and Italy) are provided.

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e-Learning
Publisher:
ACTeN - Anticipating Content Technology Needs

Publication date:
June 2004

Extent:
33 pages

Abstract:
In this 6th e-content report Attila Nagy of eduX-010 explores the market developments and issues in the field of e-learning. e-Learning's evolution from distance learning into ICT-based interactive learning is described, market figures are provided, main growth areas and business and technological trends identified and an outlook for the future of e-learning is given. Finally, its potential in the public sector and within the context of the EU is elaborated.

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Scientific Publishing
Publisher:
ACTeN - Anticipating Content Technology Needs

Publication date:
December 2003

Extent:
17 pages

Abstract:
This report gives an overview of the current status in the market for Scientific, Technical and Medical (STM) Publishing. STM publishing finds itelf currently in a turnmoil due to the advent of the Internet, reorganisations taking place at the major players and growing dissatisfaction amongst scientists.
First an overview of the developments which have taken place and the current situation are described. This concerns both commercial and technical developments. Then new developments affecting the current situation are provided. Finally, the report gives an outlook and suggestions for future funding by the EC.

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Online Storytelling
Publisher:
ACTeN - Anticipating Content Technology Needs

Publication date:
May 2004

Extent:
21 pages

Abstract:
In this 5th report Katarina Björk of the The Story Lab in Sweden focuses on online storytelling, i.e. storytelling as a method on the Internet for the distribution of content for various purposes. The report discusses internet-based storytelling as opposed to traditional storytelling and provides many examples of applications of this new way of getting story across, including for commercial, personal, cultural and political purposes.

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Cross Media
Publisher:
ACTeN - Anticipating Content Technology Needs

Publication date:
August 2004

Extent:
21 pages

Abstract:
Essential to the concept of cross-media is that there are more than one media or distribution devices involved, which support the central theme or contents of the project from their own strengths. In this report Jak Boumans, principal consultant with Electronic Media Reporting in Utrecht (The Netherlands), presents a short history of cross-media production, its impact on the content production chain, its application fields, the used technology and its business models. Also, we will discuss the future of cross media.

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Experience machines: capturing and retrieving personal content
Publisher:
ACTeN - Anticipating Content Technology Needs

Publication date:
August 2004

Extent:
24 pages

Abstract:
Fundamental to human existence is the ability to capture, memorize and retrieve personal experiences and to share them with others. After motors have supplemented our muscles and sensors have supplemented our senses, emerging computer systems are on the verge of becoming intimate supplements to our memory. New generations of sensor technology, interaction methods and semantic computers enable the capturing and interpretation of a person’s daily activities and the pro-active assistance of these activities. Semantic computers are the engines of rich digital autobiographic archives that are intuitively accessible for retrieval of personal content. New interaction methods turn computers into experience machines that allow a new and deeper sensory awareness of environmental, bodily and cognitive processes. This paper describes the value and exponential growth of personal content, the urgent need of consumer applications to manage and utilize this content and challenging dilemmas related to capturing and sharing personal content.

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OPA Paid Online Content Demographic And Usage Report, Q1 2003
Publisher:
online publisher association (OPA)

Publication date:
September 2003

Extent:
13 pages

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Digital Content for Global Mobile Services
Publisher:
European Commission DG Information Society, Andersen Consulting

Publication date:
February 2002

Extent:
325 pages

Abstract:
In January 2001, the European Commission launched the e-Content program, aiming to stimulate the development and use of digital content on the global networks and promote linguistic diversity in the European Union.
As a consequence of the development of the mobile communications industry, the distribution of content on mobile devices might matter as much - if not more - as the digital content distribution on the Internet. Consequently, the European Commission DG Information Society has asked Andersen to perform a study to identify the major actions that can be taken by the industry, the Member States and the European Commission to foster the development of the mobile content market in Europe.
This study has taken place between May 2001 and December 2001. Thirty-three interviews with market players have been performed. The results were validated by a Steering Committee of 12 members covering the whole mobile content industry.

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