HOW DIFFERS is not about trends, rumors or speculations. If you are interested in latest trends in the digital economy please visit for instance,,,,, or is not a "How-To Manual" or a guide to online media tools. If you are interested in such a guidance please visit for instance presents and publishs models, not trends; analytically or empirically proofed insights, not rumors; and analysis, not speculations.

The editorial board of believes strongly that models and analytically or empirically proofed insights provide managers and entrepreneurs a better understanding of the fundamental forces within digital markets and business-consumer relationships and enable managers and entrepreneurs to develop effective strategies to succeed in the network economy.